fromBusiness Insider
6 days agoInside the behind the scenes battle for the future of the web
For 25 years, search engines like and Microsoft's Bing crawled and indexed websites, sending users to relevant pages. This drove traffic, supporting the web's grand bargain: sites let tech firms copy their data for free in exchange for referrals. Ads and subscriptions funded content creation, which in turn improved search results. In today's new AI era, products such as Google's AI Overviews and , OpenAI's , and Perplexity deliver answers directly, often eliminating the need to visit the original source.
Artificial intelligence