"They are like royalty in Bentonville," said Charu Thomas, who chairs the board of Bentonville-based organizations, reflecting the Walton family's significant influence in the area.
Costco sells its products with very little markup, choosing instead to make most of its money from membership sales. This business model makes sense: The better deals it has, the more likely people are to want a membership. Memberships at Costco are booming. In the fiscal first quarter of 2026, overall memberships were up 5% year over year to 146 million. And its higher-priced executive memberships were up a stronger 9%.
Granted, Costco has a lot of membership perks beyond its discounted food and gas prices, which might lure you into the store. While Costco is a better choice in some categories, sometimes it's the little things that add up to make Sam's Club the best choice for many people, which is why both clubs can thrive side by side in most cities.
The outlook for 2026 I'm watching 2026 with equal parts optimism and urgency. Optimism because consumer demand is still there. Retail sales have remained resilient in recent data. Urgency because the operating environment is only getting tighter. Coming out of FY2025, large retailers demonstrated resilience amid inflation pressure, shifting consumer behavior, and global supply-chain complexity. Walmart raised its outlook and leaned further into a model that blends physical stores, e-commerce scale, and execution discipline.