#virtual-worlds

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#brand-integrations #user-generated-content #multi-platform-strategy #roblox #fortnite #ugc-advertising
Marketing
fromGamesBeat
1 week ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
Marketing tech
fromGamesBeat
2 weeks ago

Brand integrations have surpassed owned worlds on Roblox and Fortnite | exclusive

Brand integrations on UGC platforms outpaced brand-owned virtual worlds in 2025 as advertisers favor measurable, lower-maintenance integrations over costly owned experiences.
Marketing tech
fromTechCrunch
4 months ago

VLGE is making it easier to world build and shop on Roblox | TechCrunch

VLGE enables brands to create affordable, interoperable, shoppable 3D worlds and games to engage Gen Z across platforms like Roblox and Unreal Engine.
Marketing tech
fromDigiday
9 months ago

Virtual-world creators gaining traction beyond Roblox and Fortnite

UGC creators are thriving on platforms beyond Roblox and Fortnite, successfully monetizing their 3D virtual creations.
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