The Limits of a Twice-Yearly Netflix Viewing ReportNetflix's transparency through engagement reports is undermined by infrequent data releases, complicating comparisons between shows.
What can we learn from Netflix's biggest viewership data reveal ever?Netflix has released a large chunk of its viewership data, cataloging data for movies and TV shows from January to June of this year.Popular Netflix shows include Wednesday, Ginny & Georgia, Outer Banks, and Firefly Lane, which are aimed at young women.
The Limits of a Twice-Yearly Netflix Viewing ReportNetflix's transparency through engagement reports is undermined by infrequent data releases, complicating comparisons between shows.
What can we learn from Netflix's biggest viewership data reveal ever?Netflix has released a large chunk of its viewership data, cataloging data for movies and TV shows from January to June of this year.Popular Netflix shows include Wednesday, Ginny & Georgia, Outer Banks, and Firefly Lane, which are aimed at young women.
Fox News Digital crushes CNN, NY Times in key metrics during unprecedented JulyFox News Digital dominated news consumption in July, maintaining its leading position for 41 straight months with significant viewer engagement.
People Watched More Fallout Than Bluey And Grey's Anatomy CombinedThe Fallout TV show on Amazon is a massive success, becoming one of the most popular shows in April and likely Amazon's biggest show ever.
Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset | AdExchangerWalmart acquires Vizio for $2.3 billion to enhance ad business with streaming inventory and viewership dataWalmart gains control over Vizio's operating system and first-party viewing data for targeted ads
Netflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads | AdExchangerNetflix releases its first real viewership report, providing transparency into its streaming ratings.Netflix originals make up 55% of viewership hours, while licensed content represents 45%.
Signal Loss Is Muddying TV Measurement - But Identity Data Can Help | AdExchangerTV ad measurement is currently fragmented and lacks standardized viewership data.Identity can help bring order to TV measurement by connecting scattered viewing data.