#viewer-preferences

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TheWrap
1 month ago
Marketing

Tubi CMO Says 'Viewer First' Content Strategy Fuels Massive Growth

Tubi has experienced rapid growth in total U.S. viewing time, with over 60% increase, surpassing other streamers in April, and attracting a significant number of cord-cutters and unreachable viewers. [ more ]
Polygon
2 months ago
JavaScript

Not sure what movie to watch this weekend? Leave a comment, we'll help

Polygon offers personalized movie recommendations through open threads on Thursdays, curated by their entertainment editors. [ more ]
AdExchanger
3 months ago
Marketing

How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger

TV ad supply is predicted to decrease significantly by 2027.
Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue. [ more ]
Miami Herald
6 months ago
Marketing

YouTube is making a change users have been begging for, but there's a catch

YouTube is reducing the number of ad breaks for certain long-form content on TV screens but increasing the length of each ad break.
Users watching videos on TV screens will be able to see the time remaining in an ad break and have the option to skip it. [ more ]
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