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fromMarketing Dive
2 weeks ago

In-housing or outsourcing? PepsiCo, VaynerMedia turn to 'co-sourcing'

Rather than in-housing or outsourcing, executives on a panel at Advertising Week New York on Tuesday (Oct. 7) described their new relationship as one built on "co-sourcing," an interdependent approach where the two companies more closely share business KPIs and are less formal - read: speedier - when it comes to processes like briefing. PepsiCo ultimately recognized that, for all its talent, scale and legacy, social remained a difficult nut to crack, but also an increasingly essential one for reaching content-hungry consumers and propelling sales.
Marketing
Social media marketing
fromMarketing Dive
1 month ago

H&R Block doubles down on social marketing amid modernization push

H&R Block consolidates social creative and media with VaynerMedia to become a year-round, social-first provider of trusted financial advice and agile marketing.
Marketing
fromAdweek
1 month ago

VaynerMedia Becomes Social and Media AOR for H&R Block

H&R Block appointed VaynerMedia as both social and media agency of record to build year-round financial services marketing beyond tax season.
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