#vanity-metrics

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Marketing tech
fromForbes
2 weeks ago

How To Align Marketing With Real Business Objectives

Focus on metrics that align with business goals to drive meaningful progress and avoid distractions from vanity metrics.
Marketing tech
fromForbes
3 weeks ago

Moving Beyond Vanity Metrics: Marketing KPIs That Matter To The C-Suite

Vanity metrics can misrepresent genuine progress towards business objectives despite their appealing nature.
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