Crack the social media code with the hosts of Marketing Happy Hour
Small business owners should focus on articulating their unique value proposition and building trust with customers through personalized content on social media. [ more ]
The top 5 ingredients of an extra strength B2B brand
Building a successful B2B brand involves focusing on both actions and communication, with confidence to innovate and communicate value effectively. [ more ]
Papa John's, Domino's are vying for customers through innovation and value
Papa John's and Domino's Pizza are competing on value propositions, innovation, third-party platforms, and marketing plans to win over customers.
Domino's is using a 'barbell customer strategy' to retain value-oriented eaters while gaining higher-income customers through partnerships with UberEats. [ more ]
Embracing product-led growth: Principles, strategies, and metrics - LogRocket Blog
Product-led Growth (PLG) focuses on improving the user experience, increasing value creation, and driving organic growth through a self-sustaining growth engine. [ more ]
A guide to crafting a compelling marketing plan (with template) - LogRocket Blog
A marketing plan is a structured guide for a company's marketing activities across a specific period.
A good marketing plan needs a clear timeline, breakdown of deliverables per channel and owner, focus on the target audience, and a clear value proposition. [ more ]