Bootstrap Creative
11 months agoBusiness intelligence
How to Increase Data Retention to 14 Months Instead of the Default 2 Months in GA4 2024 - Bootstrap Creative
Google Analytics 4 has limited default data retention to 2 months, unlike the older UA Analytics which allowed up to 26 months.
Users can manually increase the data retention to 14 months in Google Analytics 4 by adjusting settings in Admin. [ more ]