#tv-ad-measurement

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AdExchanger
4 months ago
Marketing tech

HyphaMetrics Won't Compete With Alt Currencies - It Will Supply Them Data | AdExchanger

Television audience panels are gaining importance in TV ad measurement.
HyphaMetrics will integrate panel-based viewing data with data from measurement provider Samba TV. [ more ]
AdExchanger
6 months ago
Marketing tech

The 2024 Marketer's Guide To Alternative TV Currencies | AdExchanger

TV programmers and agencies are looking to transact their ad buys using a measurement provider other than Nielsen.
Alt currencies that focus on big data are promising quicker and more accurate transactions based on wider TV viewership data. [ more ]
AdExchanger
6 months ago
Privacy professionals

Signal Loss Is Muddying TV Measurement - But Identity Data Can Help | AdExchanger

TV ad measurement is currently fragmented and lacks standardized viewership data.
Identity can help bring order to TV measurement by connecting scattered viewing data. [ more ]
Digiday
3 weeks ago
Marketing

Future of TV Briefing: Why Yahoo's DSP adding CTV support for Nielsen rivals matters to the future of measurement

Support for multiple measurement providers in Yahoo DSP highlights the shift towards improved TV and streaming ad measurement. [ more ]
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