Creative Bloq1 week agoArtificial intelligence"Ghoulish" Toys 'R' Us AI ad feels like the death of creativityToys 'R' Us's recent AI-generated ad has unnerving and offbeat qualities, potentially creating negative backlash. [ more ]
Retail Dive1 week agoMarketingToys R Us creates first brand film to use OpenAI's text-to-video toolToys R Us utilized OpenAI's Sora tool to create a brand film quickly, demonstrating the time and cost-saving potential of AI in marketing. [ more ]
Marketing Dive1 week agoMarketingToys R Us creates first brand film to use OpenAI's text-to-video toolToys R Us utilizes AI tool Sora from OpenAI for efficient content creation, showcasing potential for time and cost savings in marketing. [ more ]
Retail Dive1 week agoMarketingToys R Us creates first brand film to use OpenAI's text-to-video toolToys R Us utilized OpenAI's Sora tool to create a brand film quickly, demonstrating the time and cost-saving potential of AI in marketing. [ more ]
Marketing Dive1 week agoMarketingToys R Us creates first brand film to use OpenAI's text-to-video toolToys R Us utilizes AI tool Sora from OpenAI for efficient content creation, showcasing potential for time and cost savings in marketing. [ more ]