#toy-sales

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GameSpot
5 months ago
Graphic design

Target-Exclusive Lego Disney Villains Set Is One Of Many Great Circle Week Lego Deals

Target Circle Week offers 30% off Lego sets, including exclusive Disney Villain Icons kit at $91.
Lego sets feature nostalgic items like VHS cases, non-functional VHS tape, book, playing card, apple, and pocket watch, with hidden details. [ more ]
The Drum
9 months ago
Marketing

Mattel brand chief on 5 ways Barbie changed its marketing model forever

Barbie's success has reshaped Mattel's business, leading to a shift in strategy towards becoming an IP-driven company.
The Barbie movie's success has boosted toy sales and opened up new opportunities in gaming and entertainment for Mattel. [ more ]
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