For us, the biggest bang for the buck and the biggest ongoing opportunity has been around using AI to automate what I sort of think of as moments in our production process, whether that's escrow or title. I call them moments just because they're little tasks, they're big tasks, they're processes. But these opportunities abound in a title and escrow production operation.
The study, which surveyed 631 industry professionals nearly double the number from Qualia's 2023 report found optimism about AI's benefits climbed 14% in just two years. Fifty-eight percent of respondents said they were optimistic or very optimistic about AI's potential, while 86% expressed at least a neutral stance. The structure of the real estate market is changing, said Qualia CEO Nate Baker. The title and escrow companies that adopt new technology to significantly reduce operational friction will have a huge advantage.