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fromFast Company
1 day ago

These 5 brands are winning the Super Bowl pregame push

Let's rewind for a 10-second Super Bowl ad history lesson that goes like this: In 2011, Volkswagen decided to drop its full ad-called " The Force "-online the Wednesday before the Super Bowl. This was brand marketer blasphemy! But it worked. Ever since, more and more brands began dropping ads earlier and earlier, which then evolved into creating teasers for the ads to run even earlier.
Marketing
Marketing
fromThe Drum
1 month ago

What game? Here are the best and worst ads from the Super Bowl 2019

Super Bowl advertising draws massive national attention, with Twitter spikes, pregame teasers driving buzz, and a few brands dominating online and barroom conversations.
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