InsideHook
1 week agoStartup companies
How Sweatpants Became the Jeans of the 21st Century
Sweatpants are rising in popularity, potentially surpassing jeans as the garment of the century.
Younger consumers show declining interest in purchasing denim, favoring athleisure wear.
The U.S. athleisure market is rapidly growing, indicating a shift in fashion trends. [ more ]