#supply-path-optimization

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#programmatic-advertising
Digiday
3 weeks ago
Marketing

Marketers take drastic measures as ad tech snafus erupt

Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
Digiday
1 month ago
Marketing

How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources

Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals. [ more ]
AdExchanger
1 month ago
Marketing tech

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business. [ more ]
Adweek
1 month ago
Marketing tech

Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals. [ more ]
AdExchanger
3 weeks ago
Marketing tech

The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger

Yahoo DSP's Backstage offers a direct path to publisher inventory, driving high adoption rates among advertisers. [ more ]
AdExchanger
2 hours ago
Marketing tech

The Supply Side's Crucial Role In SPO Accountability | AdExchanger

Supply-path optimization (SPO) is crucial in streamlining ad buying in the evolving programmatic advertising landscape. [ more ]
Digiday
3 weeks ago
Marketing

Marketers take drastic measures as ad tech snafus erupt

Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
Digiday
1 month ago
Marketing

How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources

Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals. [ more ]
AdExchanger
1 month ago
Marketing tech

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business. [ more ]
Adweek
1 month ago
Marketing tech

Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals. [ more ]
AdExchanger
3 weeks ago
Marketing tech

The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger

Yahoo DSP's Backstage offers a direct path to publisher inventory, driving high adoption rates among advertisers. [ more ]
AdExchanger
2 hours ago
Marketing tech

The Supply Side's Crucial Role In SPO Accountability | AdExchanger

Supply-path optimization (SPO) is crucial in streamlining ad buying in the evolving programmatic advertising landscape. [ more ]
moreprogrammatic-advertising
AdExchanger
6 months ago
Marketing

How To Craft An Effective Supply-Path Optimization Strategy | AdExchanger

Understanding supply-path optimization (SPO) is key for advertisers and agencies to unlock efficiency and value in programmatic advertising.
SPO allows advertisers to reduce intermediaries, gain more control, and strategically allocate budgets for optimal performance. [ more ]
AdExchanger
2 weeks ago
Marketing

Figuring Out SPO; A Good Omen For Ad Spend | AdExchanger

Supply-path optimization (SPO) is used by brand marketers to reduce ad tech vendors, but perspectives vary on the meaning of 'optimization'. The advertising industry is predicted to see 6.3% growth in ad revenue for 2024. [ more ]
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