From a growth standpoint, subscriptions have been a major win. At our lowest point, we had roughly 1,500 subscriptions. We made a focused effort to rebuild, and recently we surpassed 11,000 active subscriptions. Hitting 10,000-plus gives us predictable revenue and long-term stability. Churn has remained low, and we're still adding members weekly, which is encouraging.
Irony is the NFL finally being fully available to cord-cutters just as streaming has begun to bundle itself a la traditional TV. You're probably already aware of streaming being in its aggregator era. I mean, former WarnerMedia CEO John Stankey declared his intent to make HBO Max an aggregator back in 2019 - the media company has gone through three name changes and two corporate restructurings since then.