AdExchanger1 month agoMarketing techSmart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps | AdExchangerPodcast ad spend in the US increased by 5% in 2022, a slowdown from previous years' double-digit growth rates. [ more ]
AdExchanger6 months agoMarketingJezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn | AdExchangerJezebel is relaunching with a digital ad strategy focused on private marketplace deals, brand sponsorships, video sponsors, and live events. Jezebel's reliance on open-exchange programmatic advertising may be problematic due to brand safety concerns and keyword blocklists. [ more ]
AdExchanger6 months agoMarketingJezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn | AdExchangerJezebel is relaunching with a digital ad strategy focused on private marketplace deals, brand sponsorships, video sponsors, and live events. Jezebel's reliance on open-exchange programmatic advertising may be problematic due to brand safety concerns and keyword blocklists. [ more ]
AdExchanger1 month agoMarketing techSmart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps | AdExchangerPodcast ad spend in the US increased by 5% in 2022, a slowdown from previous years' double-digit growth rates. [ more ]
AdExchanger6 months agoMarketingJezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn | AdExchangerJezebel is relaunching with a digital ad strategy focused on private marketplace deals, brand sponsorships, video sponsors, and live events. Jezebel's reliance on open-exchange programmatic advertising may be problematic due to brand safety concerns and keyword blocklists. [ more ]
AdExchanger6 months agoMarketingJezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn | AdExchangerJezebel is relaunching with a digital ad strategy focused on private marketplace deals, brand sponsorships, video sponsors, and live events. Jezebel's reliance on open-exchange programmatic advertising may be problematic due to brand safety concerns and keyword blocklists. [ more ]
AdExchanger4 months agoPrivacy technologiesAmazon Turns The CTV Supply Spigot; A Mess In The Sandbox | AdExchangerMany Amazon Prime subscribers are canceling their subscriptions due to the introduction of ads on Prime Video. Prime Video is projected to earn billions in ad revenue, justifying the potential loss of subscribers. [ more ]
AdExchanger6 months agoMarketing techJezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn | AdExchangerJezebel is relaunching with a digital ad strategy focused on private marketplace deals, brand sponsorships, video sponsors, and live events. Jezebel's reliance on open-exchange programmatic advertising may be problematic due to brand safety concerns and keyword blocklists. [ more ]