SiriusXM got a new logo. Can it get them new listeners?
SiriusXM is rebranding itself and introducing a new streaming app in an effort to compete with popular music streaming platforms like Spotify and YouTube Music. The new branding revolves around the star Sirius, which is also the company's namesake.
The revamped app features a new wordmark logo that incorporates a star in the letter S, as well as a disco ball variant and a version in black surrounded by barbed wire. The aim of the rebrand is to highlight that SiriusXM is home to the stars, both in terms of music and radio hosts. [ more ]