#song-placement

#song-placement

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

In recent years, multimedia content has firmly established itself online, fueled by the development of high-speed Internet technologies as well as the growing availability of tools for creating and editing video. The global lockdowns also contributed to this process by forcing people to look for similar alternatives on the web. If integrating video into your communications sounds like an overwhelming investment, start leveraging your products with music and audio that are often underestimated by marketers.

TikTok will soon let you stream full songs in its app via a new integration with Apple Music. The company's new Play Full Song feature makes it possible to link your Apple Music account to TikTok, and play any song that strikes your fancy directly in the app while you're scrolling. Starting a song is as simple as tapping a button in the Sound Details page or your For You page.

But to anyone tracking the data over the past few years, it was inevitable. In 2022, Bad Bunny's Un Verano Sin Ti redefined the market, driving Latin music's streaming growth to new heights. It later became the first Spanish-language album nominated for Grammy Album of the Year. The takeaway is simple: When you have accurate, real-time data, you don't guess where culture is going, you know.

The only song here that really matters. Written just hours after the murder of Alex Pretti in Minneapolis and released a few days later, Springsteen names names (looking at you, Stephen Miller and Kristi Noem) and speaks bold, specific truth. With a title that recalls his own impactful Streets of Philadelphia, a melody reminiscent of Bob Dylan, and an urgency not felt since Neil Young's Ohio, it may not be groundbreaking musically, but Streets of Minneapolis is exactly what we need right now.

Musicboard, an app for music discovery and recommendations, has been struggling, according to its users. Over the past several months, users said the app experienced outages, the website went offline, and the Android app disappeared from the Play Store. This has concerned its devoted, if small, user base. (The app has been downloaded around 462,000 times to date, according to market intelligence provider Appfigures.) On Reddit, users have been recommending alternatives and offering each other support as they wait for any update.

Free YouTube Music accounts are now seeing their access to lyrics limited, according to multiple reports. Google started testing lyrics as an exclusive feature for Premium users in September, but it appears that it's now receiving a wider rollout. It seems that free users will be limited to viewing lyrics for five songs per month, though we've reached out to Google for confirmation.