#solopreneurship

#solopreneurship

From greater flexibility to a sense of ownership and the hope of financial gain, solopreneurship feels like the new American dream. However, there's a hidden cost to that dream that has nothing to do with the unending hustle that comes with being both a business owner and that business's sole employee. It's the undeniable cost to the planet. In 2025, about 41 million businesses in the U.S. were run by a sole individual who is both its owner and only employee.

Yes, cofounders can bring their own perspectives, along with "access to wider networks, greater capacity, and access to funding," says Monique Boddington, a management practice associate professor at the University of Cambridge's Judge Business School, whose research includes early-stage venture formation and startup strategy development. And yet: "An increasing number of individuals have been setting up businesses with no intention of taking on employees," she explains.

"Well, friends. I did it. I've now had my highest-income month of my life again." So begins a TikTok video by content creator Chelsea Langenstam detailing her "$56,244 income month" breakdown, along with deductibles, as a solopreneur. Langenstam then outlines her various income streams: budget templates, brand deals, referral fees. "I don't share to brag," she says in the video, currently sitting at over 100,000 views. "I share because I want to show you what's possible in real time."

This isn't another "AI tool." It's ChatGPT's new Agent - a fully autonomous virtual worker that can predict trends, reverse-engineer your competitors and even scan your Instagram for untapped revenue hiding in forgotten DMs. In this video, you'll see exactly how solopreneurs are using it to run profitable one-person businesses on autopilot - replacing tasks that once took entire teams.