#social-commerc

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Digiday
5 months ago
Marketing

What influencer agencies are watching in 2024: paid media, virtual influencers and commerce

Influencer marketing and social media are expected to grow in 2024.
Paid media investments and user-generated content will be key trends in the industry. [ more ]
Exchangewire
5 months ago
Marketing

Predictions 2024: Social

Meta's remarkable recovery (its share price was shy of USD$125 in January, closing out at nearly USD$354 in December) last year proved that social is still an attractive investment proposition, following large-scale changes that needed to be made following the rollout of Apple's ATT in 2021.
WWD
6 months ago
Marketing

Will Social Commerce, Luxury Sport Take Over 2024? Edited Says 'Yes'

Social media is becoming a popular platform for consumers to find goods and services.
TikTok is surpassing Google as a search engine for fashion-related searches. [ more ]
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