#sober-curious-movement

#sober-curious-movement

The sober curious movement is growing in North Brooklyn with non-alcoholic liquor stores, dry bars, and mocktails on restaurant menus.

Non-alcoholic options are becoming more inclusive for millennials and those who choose not to drink alcohol. [ more ]

Spritz sales have tripled in restaurants and bars, making it one of the most popular cocktails.

The rise in spritz consumption is likely due to the demand for lower-alcohol drinks and the rise of the sober curious movement. [ more ]

Dry January has become a popular yearly ritual, with 44% of consumers saying they are likely to participate this year

Brands like Heineken are embracing the sober curious trend by promoting their non-alcoholic offerings as an acceptable choice for those abstaining from alcohol [ more ]