#small-business-marketing

#small-business-marketing

Over the last three years, Amazon Ads has mapped an incredible trajectory - robust year-over-year growth, elevation to the brand's 2nd-most profitable vertical outside e-commerce, and the newfound strength to take on the long-established competitors in the category. But the biggest challenge still lay ahead, in the form of an audience our brand has never courted before: small business owners.

The Verge reports that the streamer envisions a near future where your TV is flooded with AI-generated advertisements. No longer is it going to be about the top 200 advertisers, Roku CFO and COO Dan Jedda told investors during a recent investor conference hosted by Citi. It's going to be about 100,000 advertisers. Oh, dear God, please no. He apparently went on: You can use gen AI to [make] a very well-produced commercial, noting that you can be up and running within minutes.

You could be paying at least $29.99 per month for Photoshop and dealing with a lengthy learning curve, or you can harness the power of AI.