Social media marketing
fromTheWrap
1 week agoClipping Viral Social Videos Has Become Big Business
Clavicular's rise exemplifies the effectiveness of clipping shortform videos for creators in gaining viral fame.
At first glance, "Girl Room" looks like another surprise social media success story. Though the account launched a little over three weeks ago, it organically has over 90,000 followers across TikTok and Instagram with its most watched video hitting over 5 million views. In reality, "Girl Room" is the product of something far more impressive than a social fluke: it's proof that a shortform concept can be a franchise.