#search-ranking-volatility

#search-ranking-volatility

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple and Google reached a deal to have Gemini power Apple Intelligence and Siri. We are also seeing signs of Google search ranking volatility over the past couple of days. Microsoft Advertising allows up to 50 search themes in PMax campaigns. Google Shopping promotions now support subscriptions and abbreviations.

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th. Update - this seems to be heating up into and through October 31st, Halloween. Did you notice ranking movement? Was there a Google search ranking update?

The SEO industry is currently experiencing significant chatter regarding Google search ranking volatility, especially following the June 2025 core update.