O'Reilly Media1 month agoArtificial intelligenceMaking Marketing More Effective with AIMarketing teams leverage generative AI for enhanced productivity in finding audiences, personalizing experiences, and automating tasks. [ more ]
MarTech6 months agoMarketingHow to optimize sales and marketing processes for efficient customer acquisition | MarTechCost-effective customer acquisition is about increasing efficiency, not reducing expenses or hiring more salespeople Automating processes and streamlining CRM can significantly boost sales team productivity [ more ]