#sales-metrics

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Digiday
1 month ago
Artificial intelligence

Ikea launched an AI assistant earlier this year. Has it actually driven sales?

AI chatbot assistants by companies like Ikea have uncertain impact on sales, focusing instead on customer behavior insights. [ more ]
TalentLMS Blog
5 months ago
Growth hacking

Unlocking sales success: Key sales metrics and insights

Tracking sales metrics can help businesses make data-driven decisions and improve their sales strategies.
Key sales metrics to monitor include conversion rate, revenue metrics, customer-centric metrics, and activity metrics. [ more ]
Digiday
3 weeks ago
Marketing

Omnicom's Cannes strategy starts with purchase-path research showing just how much has changed

Omnicom is delving into social, influencer, retail media, and e-commerce to enhance client media and sales metrics by adapting to evolving consumer behavior. [ more ]
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