Entrepreneur
4 weeks agoMarketing
How Small Businesses Can Harness the Power of Account-Based Marketing | Entrepreneur
Account-based marketing (ABM) enables focused engagement with high-value accounts for increased conversions and revenue.
Effective ABM strategies can lead to significant improvements in conversion rates, such as a reported 14% increase.
Small and medium-sized businesses (SMBs) can successfully implement ABM without needing high-cost technologies, emphasizing organic growth and quality engagement. [ more ]