Growth hacking
fromBusiness Matters
6 days agoWhy More UK Startups Are Exploring Gamified Customer Engagement
Gamification leverages game mechanics to increase user engagement, motivation, retention, and lifetime value for startups.
One of the most pervasive rules of business is compete-to-win or perish. But as more organizations struggle to navigate an increasingly volatile, uncertain, complex and ambiguous landscape, some innovative leaders are choosing to collaborate over compete. This is particularly necessary within the organization, where collaboration may be considered beneficial in theory, but in practice, the rules of engagement still revolve around competition: colleagues become rivals over promotion opportunities, recognition, and advancement.