fromDigiday
1 week agoAI royalties for small and midsize publishers: collective licensing's next big play
Don't credit OpenAI's ChatGPT, credit corporate LLMs - enterprise RAG is what's creating royalty revenue for publishers. RAG - retrieval augmented generation - kicks in when a user (or system) prompts the LLM, which then pulls the relevant content from various sources to deliver the best answer. Over the last two years, it has been quietly expanding its licensing agreements for generative AI usage, with approximately 5,000 publishers from its 30,000-strong publisher network now opted in for this.
Artificial intelligence