Retail Dive
6 months agoMarketing
Shein, Temu have high customer overlap with TikTok Shop: report
28% of Shein consumers also shopped at TikTok Shop, showing significant customer overlap.
Nineteen percent of Nike customers have purchased from TikTok Shop, making Nike a favorite athletic brand on the platform.
Over 81% of TikTok Shop sales in February were from existing customers, indicating a high retention rate. [ more ]