AdExchanger
6 months agoMarketing
The DSP-To-CTV Pipeline; Getting A 360-Degree View | AdExchanger
DSPs can capitalize on direct relationships in TV ad buying by utilizing supply-path optimization initiatives like Direct Access by Viant.
Viant focuses on CTV with its post-cookie identity solution called the 'Viant Household ID,' offering a better way to anchor identity and connect first-party data from advertisers and content owners. [ more ]