#retail-psychology

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#consumer-behavior #impulse-buying #store-layout #bogo #pricing-strategies #costco #loss-leader #anchor-pricing
E-Commerce
fromTasting Table
5 days ago

What 'Buy One, Get One' Grocery Deals Actually Mean (And When To Skip Them) - Tasting Table

Buy-one-get-one-free deals can be appealing but may not always be worth it due to potential price inflation and waste.
fromSilicon Canals
1 month ago

Why Costco's $5 rotisserie chicken is a loss leader and what they're actually making money on - Silicon Canals

Every time you walk out of Costco with that perfectly golden $4.99 rotisserie chicken, you've just helped them lose money. That's right - Costco's CFO stated in 2015 that Costco loses between $30 to $40 million annually on their famous rotisserie chickens. Yet somehow, this wholesale giant continues to thrive, with net sales reaching $249.6 billion in fiscal 2024. What's going on here?
Marketing
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