Alleywatch1 month agoStartup companiesThe Folklore Raises $3.4M for its Wholesale Marketplace That Connects Emerging Brands to RetailersRetail partnerships and in-store presence crucial for emerging brands [ more ]
Fast Company2 months agoMarketingYou can finally buy Away luggage in stores. You'll never guess which oneAway is partnering with Dick's Sporting Goods to reach a wider audience by offering their luggage at physical stores. [ more ]
EMARKETER2 months agoSocial media marketingCooking is the most popular form of influencer content on social mediaCooking recipes are the most popular influencer-created content. Social media users prefer cooking/lifestyle content over tutorials/reviews. [ more ]
Gadgets 3602 months agoVideo gamesPlayStation 5 Slim Arrives in India With 10-Minute Delivery in These CitiesPS 5 Slim available in India with hyperlocal delivery Slim PS 5 offers increased storage and smaller size [ more ]
Digiday2 months agoMarketingWhy Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookieRetail media is a significant portion of Scotts Miracle-Gro's media budget, offering closed-loop attribution. Home Depot's Orange Apron Media provides brand building opportunities and expanding in-store retail media options. [ more ]
The Information3 months agoMarketingGlossier's CEO Charts Next Chapter of GrowthGlossier evolving beyond DTC model Expanding customer base with retail partnerships and international sales [ more ]
Digiday2 months agoMarketingWhy Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookieRetail media is a significant portion of Scotts Miracle-Gro's media budget, offering closed-loop attribution. Home Depot's Orange Apron Media provides brand building opportunities and expanding in-store retail media options. [ more ]
The Information3 months agoMarketingGlossier's CEO Charts Next Chapter of GrowthGlossier evolving beyond DTC model Expanding customer base with retail partnerships and international sales [ more ]
Shopify3 months agoMarketingDefining What Trade Marketing Means and How To Use It (2024)Trade marketing targets businesses, not consumers, to get products on shelves. Trade shows and promotions are key strategies in trade marketing. [ more ]