#resource-allocation

#resource-allocation

"Part of what that looks like is not having enough people," said Capasso. "All my people are busy, and they're all working on the core stuff. There may be new things they're not trained on or that are hard to learn. And ultimately that's what leads to risk. It's the opportunity cost to pull someone off something core to work on something new. That's the revenue dilemma. It's asking: How do we expand our possibilities and go places we're not currently going, without disrupting the whole machine?"

BigHand, a legal tech software provider, recently released a Survey and Report entitled Navigating the Million Dollar Problem, Resource management for Profitability, Client and Talent Retention. The report is based on responses from over 800 law firm leaders and professionals across firms with 50 or more lawyers. The report confirms what I have heard over and over again from lawyers, particularly at smaller and midsize law firms: they simply can't find good quality associates, and when they do, they frequently leave for perceived greener pastures.

Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing budgets on influencers. Against this backdrop, the inaugural gathering of the Global Influencer Council highlighted both the promise and the challenges of scaling influencer marketing. The council is a new body of marketing leaders from some of the world's most iconic brands aiming to set standards in the creator economy through collaboration, transparency, and shared best practices.

Doubles tennis requires specific skills developed by players who have relied on this system to make a living. Confiscating this competition to benefit superstars feels unjust.

Overspending on unproven channels often wastes resources and distracts from more effective marketing efforts. It's crucial to evaluate channel performance before committing large portions of the budget.

Business owners often focus solely on growth, seeking more customers and revenue. In contrast, private equity investors prioritize capital efficiency, asking where to best allocate resources.