Digiday
5 months agoMarketing
CES Briefing: Publisher sales teams head to CES to get a 'vibe check' on the 2024 ad market
Publisher sales leads are hoping to learn directly from marketers and agency execs at CES about what will convince them to spend their ad budgets in the new year.
The goal is to turn the investment of attending CES into revenue via third- and fourth-quarter deals generated from in-person meetings. [ more ]