fromFast Company
2 days agoWhy investors should be wary of private equity for the masses
For most people, it's natural to assume that if something is exclusive to the wealthiest echelons of society, it must be better. Asset management firms looking to access trillions of "retail" investor dollars explicitly reference this exclusivity when marketing private equity offerings. But investors should be wary when fund marketers talk about "democratizing investing" or opening access to areas previously only available to the elite.
Fundraising
