#protected-audiences-api

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AdExchanger
3 months ago
Marketing tech

Privacy Sandbox's Latency Issues Will Cost Publishers | AdExchanger

Google's Privacy Sandbox aims to reduce tracking while keeping online content free for all.
Testing reveals Privacy Sandbox's Protected Audiences API increases latency and decreases viewability. [ more ]
Digiday
4 months ago
Marketing tech

'Pretty hacky': Decoding publishers' concerns over Google's Privacy Sandbox's Protected Audiences API

Publishers are feeling left out of the conversation around Google's Privacy Sandbox and the Protected Audiences API.
The Protected Audiences API lacks transparency and reporting, causing concerns for publishers. [ more ]
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