AdExchanger4 weeks agoMarketing techThe Debate Over Premium Content Is Holding Back Programmatic CTV Growth | AdExchangerProgrammatic tensions between agencies and publishers in TV ad buying negotiations. [ more ]
Exchangewire2 months agoMarketingVIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing MetroVIOOH expands prDOOH inventory in China with real-time trading partnerships. [ more ]
Adweek5 months agoMarketingInside Kimberly-Clark's Ad-Tech In-Housing StrategyKimberly-Clark is in-housing its ad-tech contracts to address transparency and media quality issues in programmatic buying. In-housing ad-tech contracts allows advertisers to have more control and own the data that flows through ad campaigns. [ more ]
AdExchanger21 hours agoMarketingTV Advertisers Are Revisiting Their Relationships With DSPs | AdExchangerStreaming advertising faces complexity and challenges, including muddled targeting and evolving buying paths. [ more ]
Digiday1 day agoMarketingHow programmatic is opening up the Olympics to advertisersMore advertisers with smaller budgets can access Olympic audiences through programmatic buying on platforms like Peacock and Eurosport. [ more ]
Marketing Dive2 weeks agoTech industryUber expands Journey Ads to programmatic buyers across Rides appUber's advertising division enables programmatic buyers access to its Journey Ads solution via Google Ad Manager. [ more ]
Digiday1 day agoMarketingHow programmatic is opening up the Olympics to advertisersMore advertisers with smaller budgets can access Olympic audiences through programmatic buying on platforms like Peacock and Eurosport. [ more ]
Marketing Dive2 weeks agoTech industryUber expands Journey Ads to programmatic buyers across Rides appUber's advertising division enables programmatic buyers access to its Journey Ads solution via Google Ad Manager. [ more ]
Digiday2 weeks agoMarketingFuture of TV Briefing: Why Yahoo's DSP adding CTV support for Nielsen rivals matters to the future of measurementSupport for multiple measurement providers in Yahoo DSP highlights the shift towards improved TV and streaming ad measurement. [ more ]