#programmatic-auctions

#programmatic-auctions

Inefficiencies in programmatic auctions include bid duplication, misguided traffic shaping, and volume bias among DSPs.

VideoAmp, a top TV measurement company, has faced challenges including layoffs and a need to shift away from its activation business. [ more ]

Programmatic auctions are being threatened by bid duplication, which creates carbon copies of themselves and impairs the ability to scale campaigns.

Buyers struggle to differentiate between duplicate bid requests, impacting their ability to make informed decisions and potentially wasting resources. [ more ]