Digiday3 months agoOnline marketingAmazon wants a bigger slice of the DSP ad tech marketAdvertisers asked to go all-in on Amazon for programmatic ads Amazon focused on expanding ad tech beyond its own media to other publishers [ more ]
Digiday4 months agoMarketingSanofi eyes less carbon, more impact from adsSanofi is actively working to reduce the carbon emissions of its advertising rather than just measuring them. Sanofi saw a 30% drop in CO2 emissions from targeted ad sectors through fine-tuning and eliminating carbon-intensive sites. [ more ]
Digiday3 months agoOnline marketingAmazon wants a bigger slice of the DSP ad tech marketAdvertisers asked to go all-in on Amazon for programmatic ads Amazon focused on expanding ad tech beyond its own media to other publishers [ more ]
Digiday4 months agoMarketingSanofi eyes less carbon, more impact from adsSanofi is actively working to reduce the carbon emissions of its advertising rather than just measuring them. Sanofi saw a 30% drop in CO2 emissions from targeted ad sectors through fine-tuning and eliminating carbon-intensive sites. [ more ]
EMARKETER5 days agoMarketingUS game ad revenues growth slowsUS game ad revenues projected to reach $8.59 billion in 2024 with a growth rate of 6.7% from 2023. [ more ]