#product-marketing-alignment

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Marketing
fromFortune
4 days ago

How AWS's CMO plans to turn marketing into a revenue driver | Fortune

CMOs are now cross-functional leaders accountable for revenue, shaping product, growth strategy, and measurable business outcomes.
Marketing
fromTearsheet
1 month ago

CMO Corner: How Greenlight's Sushil Sharma balances, partnership, engagement, and reach in the path to profitability - Tearsheet

Greenlight integrates product and marketing under dual CMO/CPO leadership to deliver educational financial products, campaigns, and partnerships targeting families with children.
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