Brand is the decision in B2B, and AI decides first | MarTech
As product differentiation collapses, brand becomes decisive by creating perceived safety and certainty for buyers making uncertain B2B purchasing decisions.
AI will kill most startups-and that's a good thing
AI enables rapid prototyping but makes many products easily copied, exposing thin ideas and causing absorption into platforms absent credibility or distribution.
AWS launches 'Capabilities by Region' to simplify planning for cloud deployments
A capability providing authoritative, forward-looking visibility into regional service and feature availability prevents late deployment gaps, reducing delays and costly rework.
3 ways AI is changing how people shop, marketers work and stacks evolve | MarTech
AI agents are inserting themselves into the buying process as filters and recommenders, altering discovery, reducing human touchpoints, and making product differentiation essential.
