AdExchanger1 week agoMarketing techTrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company | AdExchangerSupply-side platform TrustX has become part of Symitri, focusing on privacy-enhancing technologies for advertising. [ more ]
Digiday1 month agoMarketingSnowflake and Snap partner to integrate clean rooms with conversions APISnap and Snowflake are collaborating to develop privacy-enhancing technologies for advertisers. The integration of Snap's CAPI with Snowflake's data clean room aims to securely share targeting and conversion data. [ more ]
AdExchanger2 months agoPrivacy professionalsGoogle's Privacy Sandbox Isn't As Bad As Critics Claim | AdExchangerGoogle's Privacy Sandbox has more benefits than drawbacks Privacy-enhancing technologies (PETs) strengthen data privacy compliance [ more ]
Digiday3 months agoPrivacy professionals'Many misunderstandings and inaccuracies': Google issues retort to critical Privacy Sandbox reportGoogle responds to critical analysis from IAB Tech Lab's Privacy Sandbox Task Force. Google maintains that the analysis contains misunderstandings and inaccuracies. [ more ]
MarTech4 months agoBusiness intelligenceWeb analytics is badly broken | MarTechPrivacy concerns are causing marketers to doubt the accuracy of web-based analytics data. Tech companies like Apple are introducing privacy-enhancing technologies that restrict the flow of consumer data. [ more ]
DATAVERSITY6 months agoPrivacy professionalsUnlocking the Full Potential of Data Collaboration Through PETs - DATAVERSITYData collaboration is essential for businesses to thrive in the digital age. Privacy-enhancing technologies (PETs) can help organizations extract insights from data without violating privacy. Organizations should prioritize privacy as the foundation of their data collaboration strategies. [ more ]