Marketing
fromEntrepreneur
11 hours agoHow to Price Your Product Like the Last Unit Sets the Market
The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Many of the medicines on TrumpRx include brand-name drugs that patients can find cheaper elsewhere as generics. For instance, Protonix for heartburn is available for $200 on TrumpRx, but the generic version, pantoprazole, costs less than $30 with a GoodRx coupon.
"Jobs may be a bit modest when we look out over the last couple of years, but pay is telling a different story - that there is still a little bit of tightness in this labor market," ADP chief economist Nela Richardson told reporters Wednesday morning.
Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.
"Everything in today's e-commerce environment is being driven by increased intensity of the research phase and true generational divides during the current macroeconomic environment," said Jaysen Gillespie, VP of product marketing and analytics at RTB House.
Salesforce, the AI-powered customer relationship management platform, reported Monday that 2025 holiday sales online rose 7 percent to $1.29 trillion globally, and 4 percent to $294 billion in the U.S. That compares to the $1.2 trillion in global online sales, and $241.4 billion in U.S. sales reached during the 2024 holiday period. Salesforce reported the average selling price was up 7 percent year-over-year. The price hikes were largely due to inflation and tariffs.
Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
You're scrolling through an online retailer, like Amazon, Shein or eBay, and spot a shirt on sale for $40. You add it to your cart, but at checkout, a $10 shipping fee suddenly appears. Frustrated, you close the tab. But what if that same shirt was priced at $50 with free shipping? The likelihood that you would have bought it without a second thought is much higher.
When a transaction involves a cost, we instinctively weigh the downside. But when something is entirely free, we experience a positive emotion and perceive the offer as more valuable than it is mathematically. Retailers no doubt realise that offering free delivery is one of the most effective ways to stop a consumer from abandoning a digital shopping cart.
Amazon has never failed to make the most of a holiday weekend with a sale event, and this upcoming weekend is no exception. But while the retailer undoubtedly has an impressive trove of deals worth your hard earned cash, there's also a selection of items- travel gear, in particular-that you may want to skip in favor of some more thoughtful (and useful) picks.