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Digiday
1 month ago
Marketing tech

The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation

Publishers don't need a large logged-in audience to compete for ad dollars. [ more ]
AdExchanger
1 month ago
Marketing tech

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.' [ more ]
Digiday
1 month ago
Marketing tech

The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation

Publishers don't need a large logged-in audience to compete for ad dollars. [ more ]
AdExchanger
1 month ago
Marketing tech

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.' [ more ]
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