Who Has The Right To Define The Premium Internet? | AdExchanger
The Trade Desk's role in ranking top publishers raises concerns about defining premium content and the potential impact on publishers' autonomy. [ more ]
Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends | AdExchanger
Walmart Connect is a strong retail media channel besides Amazon, attracting significant marketer budget. Broadcasters highlight movie content at upfronts to emphasize premium, long-form entertainment. [ more ]