Impossible Foods CEO says that plant-based meat made a big marketing mistake
Plant-based meat marketing became politicized, alienating meat eaters, reducing sales, and prompting a shift toward inclusive, quality-focused messaging to regain U.S. market share.
Bay Area's 'greatest eater in history' bounces back after competition ban
"While I have and continue to partner with a variety of companies, including some in the plant-based space, those relationships were never a conflict with my love for hot dogs."
