New Pivot Shuttle LT Offers Full Power and Capacity At An Impressively Low Weight
eMTBs are evolving towards lighter models without sacrificing battery capacity, as shown by Pivot's 2025 Shuttle LT.
Pivot Cycles Finally Reveals Its New Downhill Bike
Pivot's new downhill bike features a unique dual-chain drive and open development process, promising exceptional suspension performance and transparency in its design.
Prototype Downhill Bike Disintegrates During Race Run
Bernard Kerr faced an unfortunate bike failure at Crankworx Rotorua downhill race.
Pivot, Kerr's sponsor, known for quality, was surprised by the frame failure even on a prototype bike.
How Coca-Cola thinking could fix the news industry
The news industry is commercializing backward by pivoting from a mass-market approach to an exclusively closed-off subscription one.
News organizations need to learn from successful brands like Coca-Cola and create products that customers are willing to pay for.